15 Surprising Stats About Hotel Loyalty Management System

1. 77% of travelers are more likely to join a loyalty program if they can earn and redeem rewards across multiple hotel brands. (Oracle Hospitality)

‍

2. Members of loyalty programs contribute up to 40% of a hotel's room revenue. (Deloitte)

‍

3. 83% of loyalty program members believe that personalized experiences based on their preferences are crucial. (Capgemini)

‍

4. Loyalty program members spend 47% more than non-members on hotel stays. (Expedia Group)

‍

5. 56% of travelers are more likely to choose a hotel that offers a loyalty program. (Oracle Hospitality)

‍

6. 80% of customers say they are more loyal to businesses with personalized experiences. (Epsilon)

‍

7. 66% of loyalty program members say that special treatment or recognition is a key driver of their loyalty. (Bond Brand Loyalty)

‍

8. Members of hotel loyalty programs have a 22% higher satisfaction rate than non-members. (Deloitte)

‍

9. 68% of hoteliers believe that loyalty program members are more likely to recommend their hotel to others. (Oracle Hospitality)

‍

10. 78% of loyalty program members are willing to modify their travel behavior to maximize loyalty benefits. (Bond Brand Loyalty)

‍

11. 79% of travelers prefer to redeem their loyalty program rewards for free hotel stays. (Deloitte)

‍

12. 80% of customers are more likely to choose a hotel that offers a loyalty program with a mobile app. (Oracle Hospitality)

‍

13. 73% of loyalty program members feel that receiving personalized offers based on their preferences is important. (Bond Brand Loyalty)

‍

14. Members of loyalty programs are 70% more likely to choose the same hotel brand over competitors. (Deloitte)

‍

15. Loyalty program members are 69% more likely to book directly with the hotel rather than through online travel agencies (OTAs). (Expedia Group)

‍

These statistics highlight the significant impact of hotel loyalty management systems on customer behavior, revenue generation, and guest satisfaction. They underscore the importance of personalized experiences, recognition, and rewards in driving loyalty and influencing consumer choices within the hospitality industry.