Unlocking Direct Booking Potential: The Impact of Channel Managers on Hotel Revenue
In the dynamic landscape of the hospitality industry, where online presence is paramount, the role of a channel manager in maximizing direct bookings cannot be overstated. A channel manager serves as the linchpin between hotels and various online distribution channels, playing a pivotal role in optimizing room inventory, rates, and, ultimately, revenue. In this exploration, we delve into the impact of channel managers on direct bookings and the criteria for choosing the best one for your hotel.